Venus Razor Brand Redesign

Currently, almost all branding of women’s razors, especially Venus, are packaged as a cleanliness or beauty product. I re- branded Venus razors and their packaging by playing on the word “venus” and incorporating images of the planets’ surface as well as simple and minimal typography. My goal is to give the brand a more fun, light, modern, otherworldy feel. I want the packaging to be aesthetically pleasing and fun to look at, and to ultimately move away from branding razors as a beauty necessity, or something you need to feel clean.